London cosmetic dentist, Dr Mark Hughes has been selected to advertise Sensodyne’s new toothpaste range – Repair and Protect. The toothpaste has been clinically formulated to alleviate the piercing pain of sensitive teeth.
Dr Mark Hughes is a principal dentist at Devonshire Square Dental Studio located in London, England. He works alongside a large, multi-disciplinary team of dental professionals, helping patients achieve desired smiles. The opportunity to appear in a national television campaign to help promote the reputable brand – GlaxoSmithkine’s Sensodyne – will add to the ever-growing popularity of Dr Mark Hughes.
Sensodyne is a range of toothpastes designed to treat teeth that are sensitive to hot or cold foods, drinks or touch. Sensitive teeth, also referred to as dentine hypersensitivity, contain exposed nerves that cause anything from minor irritation to severe pain. The cause of the pain is the dentine layer of the teeth becoming exposed resulting in pain when eating, drinking, or even brushing teeth.
People of all ages report having sensitive teeth – around 40% of adults express having one or more sensitive teeth. An effective remedy for sensitive teeth is using a toothpaste containing potassium nitrate. However, Dr Mark Hughes is advertising a new formula of Sensodyne toothpaste. Sensodyne Repair and Protect contains a unique ingredient to help repair the damaged dentine layer of sensitive teeth. The unique ingredient is NovaMin which, when in contact with saliva, releases ions to repair vulnerable teeth. Using Sensodyne regularly has been shown to alleviate the pain associated with sensitive teeth.
A survey carried out by Sensodyne revealed that after a week without using Sensodyne 25% of participants reported relapse in pain and sensitivity. This research adds to the reputation and importance of Sensodyne.